>> How to make big SAP feel small - Digital Commerce creating highly individualized customer experiences

Foto von Benjamin Herrmann

> Benjamin Herrmann, Head of Digital Commerce, SAP SE

> 03.04.2019

> H0809

> In today’s data-driven and digital world where Millennials increasingly get into CxO position they demand a fast, simple and self-empowered way to interact. Driven from the B2C world the customer expectations are rising for B2B. Digital Commerce is a key factor to meet these expectations which I will provide insight to what SAP’s secret sauce is.

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